About Dainty Diamond | Our Story - Meet The Co-Founder

About Us

Dainty Diamond is a Toronto-based, female-founded, and family-operated jewelry brand specializing in Luxury Jewelry Experiences with a focus on high-quality gold, silver, and diamond pieces.

We create elevated jewelry experiences that bring people together—whether it’s an engagement ring, the perfect pair of gold earrings, or a luxury brand event. Our permanent jewelry activations and bespoke jewelry experiences transform the way people celebrate milestones, style their jewelry, and connect through meaningful, lasting pieces.

Designed for elegance and durability, our jewelry blends seamlessly into your life, enhancing your confidence and style every day. Because true luxury isn’t just about what you wear—it’s about the moments and memories you create with it.

Meet Jess, Founder of Dainty Diamond

Hi, I'm Jess, the founder of Dainty Diamond. Dainty Diamond's jewelry story dates back to 30+ years ago when my father entered the jewelry business.

Throughout my childhood, every weekend consisted of visiting my dad at work. I would put on a large diamond necklace, stand on a stool and tell everyone who walked passed that they "needed" this necklace.

In 2019, I graduated from Western University with a Master’s of Media, Journalism and Communication. After studying and working in different jobs in the media industry for over two years, I was ready to find a career that I was actually passionate and excited about.

Little did I know it was right in front of me this entire time.

Our Story

As a young woman, I consistently heard from friends how difficult it was to find high-quality jewelry that was reasonably priced. So, in 2020 when a friend asked me if I could make her a gold necklace for her mom's birthday through my dad's connections, I told her it was no problem.

After helping her create the perfect custom gold necklace, needless to say, I was inspired and Dainty Diamond was born.

What started as a hobby outside of my 9-5 job to help friends and family find the perfect earrings, necklace or any piece of jewelry to celebrate life's moments, quickly grew into a space I was extremely passionate about and wanted to share these high-quality pieces with others.

Thank you for being here and allowing us to celebrate life's milestones with you.